A SaaS landing page in Figma has a predictable structure — and that's a good thing. The hard part isn't inventing the layout; it's executing each section well. This guide walks through every section of a high-converting Figma SaaS landing page, what goes in it, and how to build it efficiently.
The SaaS Landing Page Anatomy
Nearly every successful SaaS landing page follows this section order:
- Navbar
- Hero (headline + CTA + supporting visual)
- Social proof strip (logos or stats)
- Features or how-it-works
- More social proof (testimonials)
- Pricing
- FAQ
- Final CTA
- Footer
This order isn't arbitrary — it follows the psychological journey from awareness (hero) to trust (social proof) to evaluation (features + pricing) to decision (CTA). In Figma, set up one frame per section and stack them vertically.
Step 1: Set Up Your Figma File
Start with a desktop frame at 1440px width. Set a layout grid: 12 columns, 20px gutters, 80px margins on each side. This gives you a content area of roughly 1280px — the sweet spot for large desktop layouts that scale well to 1024px.
Also create a mobile frame at 390px for the responsive designs. Build desktop first, then mobile — it's easier to simplify a complex layout than to scale up a simple one.
Step 2: Navbar
Use a sticky navbar that's transparent on initial load and gains a background on scroll. Logo left, 3–4 links center, sign-in + CTA button right. Keep it simple — the navbar isn't where you convert people.
Browse Figma navbar components if you want to start with a pre-built pattern rather than from scratch.
Step 3: Hero Section
The hero has one job: make the value proposition clear in under five seconds. The formula: headline (what it is + who it's for), subheadline (what it does), primary CTA, secondary CTA, and a supporting visual (screenshot, device mockup, or abstract).
The supporting visual is where most designers lose time. Use a realistic product screenshot if you have one — it converts better than abstract illustrations. If your product isn't built yet, a high-fidelity mockup works.
See Figma hero section components for battle-tested hero layouts, or read hero section best practices for guidance on copy and visual choices.
Step 4: Features Section
Three to six features, icon + headline + one-sentence description each. Arrange in a 3-column grid on desktop, 1-column on mobile. Don't write features as capabilities (“supports 12 integrations”) — write them as benefits (“connects to your existing stack in minutes”).
Pre-built Figma features section components give you the grid structure — swap in your icons and copy.
Step 5: Pricing Table
For SaaS, include all plans side-by-side with a feature comparison grid. Highlight your recommended plan visually (border, background, “Most Popular” badge). Include the money-back guarantee copy near the CTA — it reduces friction significantly.
There are 10 proven pricing table patterns in our Figma pricing table design guide. Browse Figma pricing table components for copy-ready versions.
Step 6: Footer
Multi-column footer with logo + description left, link groups in the remaining columns. Include legal links (privacy, terms), social icons, and copyright. Keep it informative but not loud — the footer is reference material, not a conversion zone.
Browse Figma footer components for multi-column layouts.
Putting It Together
The most common mistake: spending too long on any one section and leaving the page unbalanced. Timebox each section — 30 minutes for the hero, 20 minutes per subsequent section. Get the full page drafted before you polish any individual part.
Using pre-built components for the structure means you're spending your time on the decisions that actually matter: copy, hierarchy, and brand differentiation — not rebuilding grids for the hundredth time.